Your booth is your brand's front line at the AMPP Annual Conference + Expo, and your booth staff are the ambassadors who make lasting impressions. Well-prepared staff can effectively engage attendees, generate quality leads, and create a positive experience that sets you apart from competitors. Here are a few tips to ensure your team is ready to shine at the show.
1. Set Clear Goals and Expectations
Before the event, make sure your team understands the objectives of exhibiting. Are you focusing on lead generation, brand awareness, or launching a new product? Clarify what success looks like and communicate key performance expectations, such as engaging visitors, collecting contact information, or setting up post-show meetings.
2. Train on Messaging and Products
Ensure your staff is confident about your company’s key messages, products, and services. Prepare concise talking points and answers to frequently asked questions. Your team should be able to explain your offerings clearly, avoid technical jargon when unnecessary, and tailor conversations to attendee needs.
3. Prioritize Engagement Over Sales Pitches
A successful booth is about building relationships, not just selling. Train staff to engage attendees with open-ended questions like, “What challenges are you currently facing in coatings or corrosion?” or “Have you seen our latest solution for [specific problem]?” Active listening will help identify opportunities and leave a positive impression.
4. Practice Booth Etiquette
Professionalism matters. Remind your staff of the basics: no phones, no eating in the booth, and always maintain a welcoming posture. Encourage eye contact, friendly greetings, and standing ready to engage rather than sitting back.
5. Use Lead Capture Tools Effectively
Leads are the lifeblood of your ROI. Make sure your team knows how to use lead retrieval systems or apps effectively. Provide a process for recording attendee information, notes, and follow-up actions to ensure valuable leads don’t get lost.
6. Prepare for Pre- and Post-Show Strategy
Remind staff that the conference begins before attendees hit the floor. Encourage outreach to existing clients and prospects ahead of time. After the event, have a follow-up strategy in place so that leads are nurtured promptly.
Final Thoughts
Well-prepared booth staff are the key to maximizing your investment at the AMPP Annual Conference + Expo. By aligning your team with clear goals, providing training, and encouraging engagement, you’ll create an experience that attendees will remember long after the show.
Start preparing your team today, and make this year’s event your most successful yet!
For more exhibitor tips, resources, and conference updates, visit ace.ampp.org.
