The AMPP Annual Conference + Expo may still be months away, but your success on the show floor starts long before you arrive. If your company offers corrosion mitigation, protective coatings, or related services, now is the perfect time to begin building a strategy that ensures results. Here are five smart steps to take now:
1. Clarify Your Goals Early
What does success look like for your team? Lead generation? Product awareness? Strategic partnerships? Setting clear objectives now will guide everything—from your booth design to who you invite to attend.
2. Align Your Internal Team
Start internal conversations early. Who will attend? Who will handle logistics, booth setup, or post-show follow-up? Get input from sales, marketing, and product teams to ensure everyone is aligned and ready.
3. Refresh Your Messaging
Now’s the time to review and update product positioning. Are you launching something new? Solving a timely industry challenge? Begin crafting booth messaging and marketing materials that speak directly to corrosion and coatings professionals’ current pain points.
4. Reserve Add-Ons and Promotions
Many sponsorships are first-come, first-served. Explore options now to boost your visibility.
5. Map Out Your Timeline
Avoid last-minute scrambles by creating a planning calendar now. Include key dates like booth material deadlines, shipping cutoffs, marketing launch windows, and staff training sessions. A clear timeline keeps everyone on track.
Final Thought
The best-performing exhibitors at AMPP are those who start early, plan strategically, and arrive well-prepared. Lay the foundation now, and you’ll be primed to stand out when the AMPP 2026 Annual Conference + Expo takes place.
