Running a chapter is no small task. You’re planning events, engaging members, and trying to stay visible in your community—all often while juggling a busy personal and work schedule. When it comes to marketing, many leaders fall into the habit of posting “when they have time.” The problem? That leads to inconsistency, last-minute stress, and missed opportunities.
That’s where a simple content plan comes in.
A content plan doesn’t have to be complicated. In fact, the best plans are straightforward, flexible, and easy to stick to. By mapping out your content in advance, you’ll reduce stress, keep your chapter’s communications consistent, and make sure every post supports your goals.
Here’s how to create one.
Every good plan starts with goals. Without them, it’s easy to post content that “fills space” but doesn’t actually move your chapter forward.
Think about what you want your chapter to achieve over the next few months. Common goals include:
Example: If your chapter wants to attract more young professionals, your plan might include content that highlights student opportunities, early-career success stories, or mentoring programs.
When you know your goals, you can choose content that serves a purpose—not just content for content’s sake.
Step 2: Match Goals with Content Types
Different goals call for different kinds of content. Here’s a quick guide:
|
Goal |
Content Example |
Why It Works |
|
Fill Seats in a Course |
“What I learned from this Course” testimonial video or quote |
Highlights real benefits, builds credibility, and motivates others to register |
|
Engage members |
Polls, Q&A threads, or event recaps |
Invites interaction and keeps members connected |
|
Increase visibility |
Blog posts on industry trends, local media mentions |
Positions your chapter as active and knowledgeable |
|
Attract sponsors |
Sponsor thank-you posts, photos at events |
Shows sponsor value and encourages renewal |
Example: If your goal is to keep members engaged between meetings, plan to share an event recap in your latest email, then post a related quote or tip on LinkedIn the following week.
Step 3: Choose Your Platforms
Not every chapter needs to be everywhere. Instead, focus on the channels that will reach your members most effectively.
Tip: Start with one or two platforms and do them consistently. It’s better to post regularly on one channel than to spread yourself too thin across five.
Chapter leaders are busy, and most don’t have time to post daily. The good news? You don’t need to.
Consistency matters more than volume. A realistic plan is one you’ll actually stick to.
Here’s what a month of planned content might look like for a chapter:
That’s only 3–4 pieces of content, but it keeps your chapter active and visible all month long.
Open a blank Excel or Google Sheet and set up a simple content calendar. Add columns for:
Even this basic one-page plan will keep your team aligned and reduce last-minute scrambling.
A content plan doesn’t have to be complex. It just needs to keep your chapter consistent, purposeful, and visible. Start with a few posts each month, connect them back to your goals, and build confidence from there.
The result? Less stress for you, more value for your members, and a stronger presence for your chapter.
So, this week, challenge yourself: create a one-month content plan with just 3–4 posts. You’ll be surprised how much easier—and more effective—your marketing becomes.
Have question or need help getting started? Reach out to chapters@ampp.org. We are here to help!
Want more marketing tips? Subscribe to the "Lead & Succeed" blog to get the latest insights and tools for chapter leaders.
We're here to help you grow and strengthen your chapter. If there's a topic you'd like us to cover, let us know—we’re always looking for ways to support you better!