When you think of marketing trends, you might imagine big companies with big budgets creating flashy campaigns. But here’s the truth: trends aren’t just for big brands—chapters can adapt them too.
By keeping up with what’s working in marketing today, your chapter can stay relevant, connect with members in fresh ways, and show sponsors that you’re forward-thinking. The good news? You don’t need expensive tools or a marketing degree to benefit from these trends. A smartphone, free platforms, and a little creativity are all it takes.
Here are four trends shaping 2025–2026 that your chapter can start using right now.
Short-form video continues to dominate the internet—and that’s not changing in 2025 or 2026. Quick, vertical clips under 60 seconds are now one of the most effective ways to capture attention and boost engagement.
How your chapter can use it:
Pro tip: Don’t overthink it. Authentic phone videos with captions are more engaging than perfectly produced ones.
Trend 2: Authentic > Overproduced Content
Audiences today want content that feels real, not overly polished. A behind-the-scenes snapshot will often outperform a perfectly staged graphic.
How your chapter can use it:
Pro tip: Let members see the people behind the chapter. It builds trust, relatability, and a sense of belonging.
Trend 3: AI Tools to Save Time
AI-powered tools are now mainstream. They won’t replace your chapter leaders, but they can save valuable time and reduce the workload.
How your chapter can use it:
Pro tip: Always review AI-generated content before sharing. Think of AI as your assistant—not your replacement.
Generic, one-size-fits-all content doesn’t cut it anymore. In 2025–2026, people expect content that feels relevant to them. Even small touches of personalization make a difference.
How your chapter can use it:
Pro tip: You don’t have to segment everything. Start by adding just one personalized section or poll to see what resonates.
Here are a few easy ways to put these trends into action:
Don’t try to adopt every trend at once. Instead:
Small experiments can lead to big insights—and they won’t overwhelm your chapter’s bandwidth.
Marketing trends don’t just belong to the big players. By embracing short-form video, authentic content, AI tools, and personalization, your chapter can create communications that feel modern, relevant, and impactful.
Start small. Try one trend at your next event and see how members respond. The future of marketing is about connection—and your chapter already has the most important ingredient: great people and great stories to share.
Have question or need help getting started? Reach out to chapters@ampp.org. We are here to help!
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