As the year winds down, it’s the perfect time for AMPP chapters to pause, regroup, and set the stage for a strong start in the year ahead. You don’t need a full marketing department to make meaningful progress—just a few simple, strategic actions can help you strengthen engagement, grow your audience, and prepare for a successful new chapter year.
Here are five easy end-of-year marketing moves your chapter can make right now.
Before you plan anything new, take a quick look back:
Which events had the best attendance?
What emails or social posts got good engagement?
Where did members and prospects seem to “show up”?
You don’t need spreadsheets or dashboards—just a short discussion with your officers can reveal patterns. Use those insights to guide your focus for next year.
The end of the year is the ideal time to clean up outdated content:
Remove old event flyers.
Update officer information.
Add photos from this year’s events.
Double-check that your chapter’s contact email still works.
A refreshed website or social feed shows your chapter is active, organized, and ready for a great year ahead.
Your members want to see the impact of your efforts. Consider a simple recap that highlights:
Events you hosted
Scholarships or awards
Volunteer contributions
Community or industry impact
A Year in Review builds trust, shows momentum, and reminds members why the chapter matters.
Your first quarter doesn’t need to be complicated. Create a simple plan that includes:
Your first event of the year
Three social posts per month
One email per month
Any major dates (scholarship windows, elections, etc.)
A little pre-planning now prevents stress later—and makes your chapter appear consistent and professional.
End of year is a wonderful time to thank the people who made your chapter’s success possible. Try:
A “Member of the Year” spotlight
Thank-you posts featuring volunteers or sponsors
Highlighting multi-generational members (aligned with AMPP’s new initiative!)
Showing appreciation builds loyalty and encourages more participation.
These small steps can help your chapter finish the year with clarity and confidence—while setting the stage for bigger growth, stronger engagement, and more opportunities for your members in the coming year.
If you need templates, tools, or inspiration, don’t forget: the AMPP Chapter Resources page and the Lead & Succeed blog are full of ready-to-use materials to support your chapter’s success.
Have question or need help getting started? Reach out to chapters@ampp.org. We are here to help!
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