Smart Sponsorships: Why They Matter and How to Make Them Work for Your Chapter

When you're trying to plan an engaging event, support your chapter’s growth, or simply cover the cost of snacks and name badges, one of the most powerful tools you have is sponsorship. But I know that the idea of finding sponsors can feel overwhelming. Where do you start? What do you offer? How much should you charge?

Let’s break it down together. Whether you're brand new to the idea or just looking for new inspiration, I’ll show you how sponsorships can support your chapter’s success—and how to make them a win-win for both you and your sponsors.

Why Sponsorships Matter for Your Chapter

Sponsorships aren't just about generating revenue—they’re about building meaningful connections and creating memorable experiences for your members. Here’s what sponsorships can bring to your chapter:

• Financial Support – Help cover the cost of venues, materials, speakers, food, and more.
• Professional Credibility – Partnering with recognized companies can boost your chapter’s reputation.
• Stronger Events – Extra funds mean you can offer more valuable content or amenities.
• Community Engagement – Sponsorships can connect you with local businesses or industry players who want to support your members.

Why Sponsorships are Valuable to the Sponsor

It’s easy to focus on what you need, but sponsorships also need to provide value to your partners. When you reach out to potential sponsors, highlight how partnering with your chapter helps them too:

• Targeted Exposure – Sponsors get direct access to a relevant, engaged audience.
• Brand Awareness – Their name or logo can appear on event materials, newsletters, or your website or social media pages.
• Business Opportunities – Connecting with members may open the door to new clients, leads, or collaborations.
• Community Goodwill – Supporting professional development is a great way for companies to give back and gain positive recognition.

Sponsorship Ideas for Every Budget

You don’t need to offer giant, flashy benefits to attract sponsors. Below are ideas for sponsorship levels at a range of price points, so you can find what works best for your event and community.

Low-Cost Sponsorships

Perfect for small businesses or individual supporters:

• Logo or name listed in event emails
• Shoutout during welcome remarks
• Mention in social media posts
• Thank-you sign at the refreshment table

Mid-Range Sponsorships

Ideal for companies looking for moderate exposure:

• Table or booth at the event
• Logo on printed signage or presentation slides
• Sponsor highlight in your chapter newsletter
• Sponsored breakout session or raffle prize

High-Value Sponsorships

Great for major supporters or companies that want visibility:

• Co-Branding of the event (“Presented by Example Chapter and…”)
• Speaking opportunity during the program
• Company materials included in attendee swag bags
• Custom engagement (e.g., branded lanyards, drink tickets, sponsored activities)

How to Set Your Sponsorship Prices

Determining pricing might feel tricky, but it doesn’t have to be. Here are a few ways to guide your decision:

1. Start With Your Costs
   What will it cost to deliver the benefit (e.g., printing a banner, providing lunch)? Make sure the sponsorship fee at least covers the direct costs.
2. Consider the Value of Exposure
   A sponsor isn’t just paying for a logo—they’re investing in visibility. Think about how many people will attend, where their name/logo will appear, and how long they’ll be remembered.
3. Use Tiered Packages
   Offer multiple levels—Gold, Silver, Bronze—each with increasing benefits and price points.
4. Check Comparable Events
   Ask around or research what similar organizations are charging to make sure your pricing is competitive.

Bonus Tip: Don’t undervalue your audience! Even a small group of the right people can be worth supporting. Quality vs. Quantity

Keep Sponsors Coming Back

Securing a sponsor is just the beginning—your goal is to build a relationship that lasts. Here are a few simple ways to follow through:

• Send a personalized thank-you after the event.
• Share photos or stats (e.g., attendance, post-event engagement).
• Mention them again in your wrap-up communications or on social media.
• Ask for feedback and suggestions for next time.

When sponsors feel appreciated, they’re more likely to support you again—and tell others to do the same.

Final Thoughts

Sponsorships can fuel your chapter’s success by bringing in resources, enhancing the experience, engaging new partners, and creating new opportunities. And with a thoughtful approach, they’re not just doable—they’re powerful. Start small if you need to, build your confidence, and focus on creating value for both your chapter and your sponsors.

Want a quick reference?
Download our Smart Sponsorships Quicksheet—a 1-page summary of everything in this post to keep on hand as you plan your next chapter event.

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