Whether you're promoting an upcoming meeting or recapping a successful event, one thing holds true: a picture really is worth a thousand words. For chapter leaders, visuals are one of the most powerful tools you can use to showcase your chapter’s energy, professionalism, and community spirit.
You don’t need to be a professional photographer—or own a fancy camera—to take and use great photos and videos. With just a smartphone and a few quick tips, you can create compelling visual content that connects with members, increases engagement, and helps your chapter grow.
Let’s break down why visuals matter and how to capture great shots at your next event.
Why Visuals Matter for Chapter Meetings
We live in a visual world, and your marketing efforts should reflect that. Here’s why photos and videos are essential:
- They boost engagement. Posts with images or videos get far more clicks, likes, and shares than those with just text.
- They help tell your story. Visuals show the energy, purpose, and people behind your chapter in a way words alone can’t.
- They build credibility. High-quality images make your chapter look professional and organized—even if you’re running on a tight budget.
- They create reusable content. Photos and videos can be used across your newsletter, social media, AMPP Community page, and even future promotional materials.
💡 Fun Fact: Social media posts with visuals see over 650% more engagement than text-only updates.
What To Capture at Your Event
Not sure what photos to take? Use this list to guide your efforts:
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- Members arriving and checking in
- Chapter signage or banners
- Speakers or panelists in action
- Attendees listening, networking, or interacting
- Close-ups of hands-on activities or demonstrations
- Food or refreshments (especially if they look great!)
- Group shots of volunteers or board members
- Candid moments of connection and conversation
Try to capture the overall vibe. Ask yourself, “If someone saw this photo, would they want to attend next time?”
Quick Tips for Better Event Photos (Even with a Smartphone)
You don’t need a DSLR camera to take amazing photos—your phone will do just fine. Here are some easy tricks for capturing strong images:
Using a Smartphone? Do This:
- Clean the lens before you start shooting
- Tap your screen to focus on your subject
- Let in natural light—avoid flash if you can
- Don’t zoom in (it lowers image quality); move closer instead
- Use burst mode to capture motion, like applause or group movement
Framing and Composition Tips:
- Use the rule of thirds: imagine a grid over your screen and place your subject off- It helps you frame your subject slightly off-center for a more balanced and engaging photo. Most smartphones have a built-in grid you can turn on in camera settings (usually a 3x3 grid).
- Capture both wide and close-up shots: Get variety by taking big-picture and detail-oriented images.
- Fill the frame: Get close to your subject and avoid too much empty space. Fill the frame with faces or activity—avoid too much empty space.
- Get a mix of posed and candid shots: Natural moments often make the biggest impact.
- Keep it level: Use the grid to help keep your horizon lines straight and your shots properly aligned.
- Be intentional, but keep it fun and relaxed
How to Get Great Video Clips
Short videos add extra energy and authenticity to your chapter’s content. Here are some easy ways to get quality footage:
- Keep videos short—15 to 60 seconds is ideal for social media
- Hold your phone horizontally unless filming for Instagram Stories/Reels
- Capture quick interviews: ask members why they attended
- Do a casual walk-through video of the space before the event starts
- Use captions or overlay text for clarity, especially if sharing without sound
Bonus idea: stitch together short clips for a 1-minute recap reel after your event!
What to Do with Your Visuals After the Event
Once the event is over, your photos and videos are just getting started. Here’s how to repurpose them:
- Create a post-event social media post with a thank-you message and image carousel
- Share a recap blog or email highlighting key moments with visuals
- Upload images to your AMPP Chapter Community page or website to show off your chapter's activity
- Build a photo archive to use in future promotional flyers or member outreach
- Submit standout photos to AMPP so we can feature your chapter in broader marketing efforts
Wrap-Up: Don't Aim for Perfection-Just Start Shooting
Visuals don’t have to be perfect to be powerful. Sometimes, it’s the authentic, in-the-moment shots that resonate most. With a little intention and a bit of practice, you’ll start capturing the kind of content that draws members in and keeps them engaged.
So next time you host an event, don’t forget to bring your phone—and start snapping!
We’re committed to helping your chapter succeed. Got a topic you want us to explore? Let us know—we’d love to hear from you.