You’ve planned the perfect event, lined up a speaker, and chosen the venue. Now comes the big question: how do you get the funding to make it happen—and maybe even go beyond the basics?
Welcome to the power of the sponsorship package.
In our last blog post “Smart Sponsorships: Why They Matter and How to Make Them Work for Your Chapter”, we covered why sponsorships matter and how they benefit both your chapter and your sponsors. Now, we’re going to help you create a sponsorship package that clearly communicates value and makes it easy for sponsors to say “yes.”
A sponsorship package is a short, professional document (or digital presentation) that outlines:
When done right, it becomes your go-to sales tool to attract and close sponsor deals—without needing a marketing degree.
Key Elements to Include in Every Sponsorship Package
Here’s a breakdown of what your package should contain, with chapter-friendly examples and best practices to make it work for you.
Give a short, compelling summary of your event that answers the “what, when, where, and why.”
Example:
“The AMPP Coastal Chapter will host its 2025 Spring Networking Event on June 15 at the Houston Energy Club. The event will feature light appetizers, vendor booths, and a presentation from a leading coatings expert on offshore protection trends. We expect 60–80 local professionals in corrosion, coatings, and asset integrity management.”
Best Practice: Keep it to 3–4 sentences and highlight anything unique (location, speaker, member reach).
Add a short description of your chapter’s purpose and footprint. Include member size, types of professionals involved, and your mission.
Example:
“AMPP Coastal Chapter connects professionals in corrosion, coatings, and asset protection. We serve over 300 members from Texas and Louisiana through monthly events, training, and community outreach.”
Best Practice: Mention industries represented (e.g., oil and gas, manufacturing, infrastructure) to help sponsors connect the dots.
This section sells your reach. Who will the sponsor be exposed to?
Example:
Best Practice: If you’ve had past events, add brief stats: “Last year’s Fall Mixer sold out in 2 weeks and drew attendees from 5 cities.”
Create 3–4 tiers of sponsorship (Gold, Silver, Bronze, or rename based on theme), with clearly defined benefits.
Example:
|
Level |
Cost |
Benefits |
|
Gold Sponsor |
$1,000 |
Logo on all materials, premium table, verbal recognition, sponsor slide |
|
Silver Sponsor |
$500 |
Logo on flyer & website, exhibit table, mention in event email |
|
Bronze Sponsor |
$250 |
Name listed on event signage, shoutout during program |
|
Coffee Station Sponsor |
$150 |
Sign at refreshment table, name on program |
Best Practice: Make it easy to compare—use a chart or grid format. Always include a few low-cost, high-visibility options for small businesses.
These can add flexibility and attract niche sponsors.
Example Ideas:
Best Practice: Offer exclusivity for items like lanyards, drink tickets, or door prizes.
Your price should reflect both the cost of execution and the value of exposure.
Tips for setting prices:
End with a clear call to action. Make it simple to say “yes.”
Include:
Best Practice: Offer early bird perks (e.g., extra social post) for sponsors who commit early.
Your package doesn’t need to be fancy—but it should be clean, easy to skim, and branded with your chapter’s colors and logo. For guidance on creating collateral that aligns with AMPP Branding and colors, see the AMPP Chapter and Student Branding Guide.
Design Tips:
Sending a package is only half the job. Here’s how to pitch it with confidence:
Before Sending:
“Hi Mike, I’m reaching out on behalf of AMPP Coastal Chapter. We’re planning a spring event for our members in the corrosion and coatings industry, and I think your company would be a great fit as a sponsor…”
After Sending:
Creating a sponsorship package doesn’t have to be a daunting task. With a simple, well-structured approach, you can communicate value clearly, attract the right sponsors, and build long-term support for your chapter.
Your next steps:
Have question or need help getting started? Reach out to chapters@ampp.org. We are here to help!
Download the "Building a Sponsorship Package That Sells Quicksheet" for future reference!
Other blog posts in this series:
Smart Sponsorships: Why They Matter and How to Make them Work for your Chapter
How to Reach out to Sponsors with Confidence: Scripts, Follow-Ups, and Real Life Examples
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