Champion Spotlight: Benjamin Moore Puts Knowledge and Performance First

The 2025 MPI Champion Award winners are companies that set the standard for coatings education, performance, and leadership. These honorees do more than deliver great products. They raise the bar for the entire industry.

This year’s Coatings Education Champion is Benjamin Moore, a company that leads with education, innovation, and a proud legacy of supporting local retailers. As one of the most active participants in MPI’s training and testing programs, Benjamin Moore shows up and stands up as a leader in education. It had the most students enrolled in the MPI Training Program in 2024, demonstrating its commitment to professional development.

A Legacy of Local Leadership

Since 1883, the company has supported locally owned and operated retailers, and today, their commitment to product excellence and service remains just as strong.

“The quality products we offer make a difference with the job in terms of performance, protection, and longevity,” said Adam Laquet, Senior Manager of Field Training Implementation. “And our retail experts help answer specific questions and guide customers to the right products.”

That personal touch, paired with trusted performance, is core to the Benjamin Moore experience.

Investing in Education, Empowering the Industry

Benjamin Moore’s participation in the MPI Training Program is a clear reflection of their belief that education is essential to the future of coatings.

“An educated sales team is an empowered sales team,” said Laquet. “Coatings education is something we continuously encourage. Many of our team members are expanding their knowledge on product attributes, selling techniques, and application strategies.”

That training pays off in sales confidence and positive customer outcomes. It helps Benjamin Moore retailers deliver real guidance and build long-term trust.

MPI’s tiered certification model also plays a key role. “We appreciate the multiple levels of certification MPI offers, and the thoroughness of the information at each level,” Laquet said. “It’s helped support our internal development goals while ensuring consistency across the field.”

Performance Backed by Data

In addition to being a top education partner, Benjamin Moore was also in the top three for the highest number of coatings products tested and approved through the MPI Approved Products List in 2024. That commitment to third-party testing aligns with their customer promise: premium paints and colors, backed by premium performance.

“The products we manufacture are designed to remain a source of beauty for years to come,” said Laquet. “But the premium experience Benjamin Moore provides goes beyond the products. It’s also the service we offer to both retailers and consumers.”

That premium experience only works when it’s grounded in trust, testing, and transparency.

Looking Ahead: Innovation Without Compromise

As the coatings industry continues to evolve, Benjamin Moore remains focused on quality. The future of coatings education and product performance, they believe, will come down to balance: staying true to what works, while embracing what’s next.

“We remain committed to producing the highest-quality paints and finishes in the industry and delivering them directly to our customers through our nationwide network of knowledgeable, customer-friendly, independent retail locations,” said Laquet.

That kind of consistency, paired with continuous innovation, is exactly why Benjamin Moore earned the 2025 Coatings Education Champion title.

Learn More

The MPI Champion Awards recognize companies that go above and beyond to promote better coatings, smarter systems, and a stronger industry. Learn more about the program and explore the winners at www.mpi.net/champions.